Norse Atlantic Airways today announced the appointment of Frans Leenaars as Chief Commercial Officer (CCO), effective immediately.
Frans joins Norse with more than two decades of international leadership experience across aviation, travel and customer-focused businesses. Throughout his career, he has held senior commercial positions within Air France-KLM and Disney Parks & Resorts, as well as a range of executive leadership roles at TUI Group, one of the world’s leading travel companies.
As CCO, he will be responsible for leading Norse’s global commercial strategy and technology developments, including continued network development, partnerships, customer experience, revenue management, sales, marketing and IT.
“Frans brings a unique combination of aviation expertise, commercial leadership and customer-centric thinking,” said Eivind Roald, Chief Executive Officer of Norse Atlantic Airways. “His extensive experience from both airlines and the broader travel industry will be highly valuable as we continue to evolve our commercial platform, strengthen strategic partnerships and optimize the deployment of our fleet across scheduled, charter and ACMI operations. Frans will play an important role in further enhancing the customer experience while supporting Norse’s focus on profitability and value creation as an airline on demand.”
Commenting on his appointment, Frans Leenaars said:
“Norse has established itself as a modern and innovative airline. I am impressed by what the team has accomplished in a relatively short period of time and look forward to working alongside colleagues across the company to further strengthen our commercial proposition, expand partnerships and deliver value to customers and owners”.
The appointment comes as Norse continues to build on its commercial and operational progress, supported by a balanced business model, a growing customer base and a strengthened financial foundation.n
