JetBlue announced the appointment of Vijay Raman as the airline’s new vice president, sales and revenue management. Raman will be responsible for revenue optimization, ancillary strategy, distribution, and corporate sales. He will report to Daniel Shurz, JetBlue’s senior vice president of network, revenue, and enterprise planning.
Raman brings more than two decades of leadership experience across revenue management, pricing, and strategy roles in the travel and technology sectors. He most recently served as head of pricing at MoneyGram International, where he led online global pricing strategy across 38 send and 200 receive countries.
Prior to that, he spent nearly seven years at Spirit Airlines, where he rose to senior director of revenue management and was responsible for both ticket and non-ticket revenue strategy, operations, and forecasting. Earlier in his career, Raman held leadership roles in supply chain strategy at Samsung Electronics, sales strategy and revenue management at American Airlines, and consulting and engineering roles at Avalion Consulting and Lockheed Martin, respectively.
“Vijay brings an incredible blend of strategic thinking, analytical rigor, and industry knowledge,” said Shurz. “His leadership will be key as we continue advancing our JetForward strategy to strengthen our financial foundation while offering compelling value to our customers. I’m confident Vijay’s broad experience will help us unlock new opportunities for revenue growth as we strengthen our network and enhance our product offerings.”
Raman added, “It’s an exciting time to be joining JetBlue. The airline’s customer-centric mission, unique culture, and strategy set it apart in the industry. I look forward to working with the talented commercial team to drive continued momentum and deliver even more value for our crewmembers, customers, and shareholders.”
Raman holds an MBA from Carnegie Mellon University, a master’s in electrical engineering from Southern Methodist University, and a bachelor’s degree in electrical engineering from the University of Texas at Austin.
