STRATACACHE and JFKIAT announced that they have partnered to improve the passenger experience at T4 as part of the terminal’s redevelopment plans. Over the past 11 months, STRATACACHE has helped JFKIAT deploy several innovative technologies throughout T4, with additional developments slated for the rest of the year.
In March 2023, JFKIAT began working with Scala, part of the STRATACACHE family of technology companies, on the pre-security area of the terminal. Scala’s professional services team worked directly with JFKIAT on all aspects of digital signage innovation in the passenger experience—project discovery, ideation, infrastructure needs, content and creative development, on-site delivery, and ongoing support. Less than two months after the initial on-site discovery, the first digital displays went live.
“Our partnership to integrate this technology at T4 is our latest move to drive innovation within the terminal to support our best-in-class customer experience and deliver incredible journeys,” said Steve Tukavkin, Vice President of IT & Digital at JFKIAT. “As T4’s traffic has continued to increase and our passengers’ needs and expectations have evolved, it’s more important than ever to make their curb-to-gate experience as seamless as possible. We look forward to this ongoing collaboration with STRATACACHE as the transformation of T4 continues.”
The teams at STRATACACHE, Scala, and JFKIAT have a shared vision of using tech innovation to improve the overall journey for passengers and to set new industry standards, leading to a successful partnership. Key highlights in phase one of the digital transformation of T4 with STRATACACHE include:
- Departures area digital video walls and end cap displays: Two 285-foot continuous LED video walls and an additional 120-foot video wall are strategically placed above ticketing. The video walls display valuable passenger information, such as service check-in areas, flight information, and airline branding. Additional large-format end cap displays ensure information is visible from every angle.
- Wayfinding: Attention-grabbing digital totems featuring custom-built enclosures provide directional messaging, wayfinding, and animated instructions, as well as information on the two-step self-check-in process.
- Outdoor curbside displays: Digital displays at the departures-level curbside and arrivals-level walkway improve passenger efficiency by dynamically updating to show the airline logo at the entrance closest to the passenger check-in location, based on real-time flight data.
- Scala Airport Operations Portal: The portal enables flight data integration and manual input/override to automate the scheduling of digital display messaging while ensuring changes in current conditions are updated in real time. The Scala professional services team provided custom integrations to key sources of data and content.
- Digital signage hardware: Scala’s own digital signage media players securely deploy content to 69 endpoint displays.
“The JFKIAT team put forth an immense and innovative vision for their passenger experience that has, quite frankly, been missing among US airports. Our participation in helping them bring it to life has done as much to energize our culture as we hope it has done for Terminal 4, and the good news is, we are just getting started,” said Mark Mayfield, vice president of STRATACACHE Transportation Division.
