PalletTrader, a new online marketplace built exclusively for the sourcing, buying, and selling wooden pallets, announced today that Kevin Kull is joining the company as senior vice president of sales and operations.
A 15-year veteran of the logistics and freight transportation business, Kull becomes responsible for building the organizational infrastructure and leading the sales and operational teams at PalletTrader. Activities under his purview will include strategic planning, business development, sales, and operations management, customer/supplier acquisition, and marketing.
“We’re pleased to welcome Kevin Kull to PalletTrader,” said John Vaccaro, president of Bettaway Supply Chain Services, which funded, built, and is operating PalletTrader as an independent, neutral online trading platform. “As our sales and operations leader, Kevin’s experience and demonstrated success in sales strategy development, team building, and sales growth will help drive increased customer adoption and engagement with the platform.”
PalletTrader was launched last month as a neutral online marketplace providing buyers and sellers of commercial “white wood” pallets with a common platform to conduct business. It enables the online sourcing and selling of pallets in a collaborative, secure eCommerce environment, providing its users a community with workflows and tools to drive new efficiencies into pallet supply and management
Kull joins PalletTrader from XPO Logistics, where he was vice president of strategic accounts. Before that, he served as XPO’s director of operations and branch president for multiple operational centers, including XPO’s corporate operation in Charlotte. Before joining XPO, Kull spent six years progressing through increasingly responsible positions with leading freight broker C. H. Robinson, serving on several corporate committees and ultimately rising to manager of the business development team.
Kull graduated from Arkansas State University, where he earned his bachelor’s degree, and has been certified by Maxwell Leadership for Leadership and Personal Development & Executive Coaching.
For the next six months, businesses that sign up for PalletTrader will receive the service for free with no monthly subscription. The only cost to use PalletTrader is a small transaction fee recovered from the seller and the buyer.
