The world as we know it, is changing. The pandemic has challenged long-serving, traditional structures, and work processes. Digitalization is finally taking off within the air cargo industry, and the past two years have shown that resilience, courage, and embracing change yield the best results. These elements have led to the emergence of the Next Generation approach, which induces a corporate mindset shift. Thanks to its many dedicated employees worldwide, Qatar Airways Cargo demonstrated agility, innovation, and flexibility in the face of this extraordinary period in which the air cargo industry, as a whole, experienced major upheaval. It is this positive disruption within a crisis that Qatar Airways Cargo intends to apply to all aspects of its business.
“The future is in every decision we take – be it in technology, sustainability, diversity, the new generation of employees joining our company, our products and services, and how we approach our business in general. Every move we make has consequences, and we consciously endeavor to ensure that it yields the best results for our customers and the regions we serve.” Guillaume Halleux, Chief Officer of Cargo at Qatar Airways, stated. “We have a responsibility as the world’s leading airline, and with Next Generation, we are taking our industry to the next level. There has never been a better time to set entirely new standards. We are shaping the air cargo industry of tomorrow – one that combines digital efficiencies with a unique, professional human touch. Next Generation has a clear vision to develop employees’ talents, to utilize digital potential fully, and to take a fresh, innovative approach to the business of air cargo.”
Qatar Airways Cargo will be unveiling digital enhancements and new products in the course of this year. The Next Generation launch is accompanied by a strong new logo in the airline’s corporate colors. Alongside the already familiar WeQare logo denoting Qatar Airways Cargo’s sustainability initiatives, the Next Generation logo represents the company’s core focus: an unparalleled air cargo mindset. Qatar Airways Cargo is crossing thresholds into a new way of doing business, hence the emphasized X in the word NeXt. This cross also acts as an arrow pointing to the future and to an even higher level of quality and service. With the shift to Next Generation, every Qatar Airways Cargo product has been allocated its own identifying color. These colors are incorporated in the logo whenever a particular product is featured.
Qatar Airways Cargo’s website relaunch is a further visible implementation of Next Generation. The emphasis here is on an intuitive, inviting, and optimal customer experience. In providing visually appealing, precise, and clear information and fast navigation, the design responds to modern user requirements. More digital solutions and new products are being developed under the Next Generation strategy.
About Qatar Airways CargoQatar Airways Cargo, the world’s leading international air cargo carrier, is based in Doha, State of Qatar. It serves a global network of more than 60 freighter destinations and 150 passenger destinations utilizing freighters, belly-hold passenger flights, passenger freighters, and mini freighters. The airline’s freighter fleet includes two Boeing 747-8 freighters, two Boeing 747-400 freighters, 26 Boeing 777 freighters, and one Airbus 310 freighter. It also has an extensive road feeder service (RFS) network.
With considerable investments in its products, services, quality handling, infrastructure, facilities, people, and procedures at each of its destinations, the cargo carrier provides high operating standards for the transportation of cargo. Qatar Airways Cargo remains committed to sustainability and giving back to the communities it serves through its sustainability program WeQare, built on the key pillars of sustainability: environment, society, economy, and culture.
